"Those who fail to plan, plan to fail." - Benjamin Franklin.
Course Overview
Strategic Planning is an organized approach to plan and control the activities of an
organization to accomplish specific aims. A strategic plan provides a framework around
which to organize and focus your efforts to maximize the chances for success. Effective
strategic planning helps to avoid the old adage, “Those who fail to plan, plan to fail”.
Strategic Planning to not just for large companies but also for startup and small
businesses looking to grow. Having a good strategic plan is especially important for
businesses that wish to seek outside funding.
This short course outlines a process to develop a Strategic Plan for a company or
organization flowing “top down” from vision, to goals, strategies and tactics. It is critical
that each element reflect the organization and be embraced by the organization in order
to be effective.
The class day consists of classroom presentations and discussion along with in-class
work sessions. Each student will receive the class workbook and worksheets in both
hard copy and electronic format for your use in the class and after. By the end of the
day, you will have the first draft of your key strategic plan elements and the tools
necessary to refine and implement that plan.
Your instructor
R. Steven Justice is the Director of Launch Fayette with over 45 years of experience
across many areas including innovation, entrepreneurship, economic development,
engineering, and information technology in both the public and private sectors.
In the public sector working for the State of Georgia, Steve served as the Executive
Director of the Georgia Centers of Innovation leading a wide-ranging program to provide
the State’s strategic industries with technical industry expertise, collaborative research
and partnerships help them to grow globally. Steve also worked with local communities
to help them develop innovation centers and incubators as part of their economic
development programs.
In the private sector, Mr. Justice participated in the development, certification, and
support of several notable aircraft including Lockheed Martin F-22 Raptor and C-130J
Hercules as well as the Northrop B-2 “Stealth Bomber”, Gulfstream G-IV business jet,
and X-60A hypersonic research rocket. He also was the founder of two Georgia-based
aerospace companies. He is a former FAA Designated Engineering Representative
(DER) and is currently a Licensed Professional Engineer.
Mr. Justice has been listed multiple times as one of the “100 Most Influential Georgians”
by Georgia Trend Magazine and by Atlanta Magazine as one of the “Top 500 Leaders in
Atlanta”.
Business incubator inspiring Fayette County’s students and entrepreneurs to learn and launch innovative ideas, from startup to success.
No person will be excluded from participation in Launch Fayette on the basis of race, color, religion, sex, national origin, age, disability or genetic information in any of its educational programs, employment practices, or other services and activities.
