Many startups fail not because the founders lack passion or intelligence, but because they build something customers don’t actually need. Too many entrepreneurs fall in love with an idea before they truly understand the customer.
This hands-on workshop focuses on one of the most critical concepts in entrepreneurship: product-market fit. Through real examples and practical exercises, we’ll learn how to uncover true customer pain points, conduct effective discovery interviews, test assumptions, and refine ideas based on real feedback.
If you want to build something people actually adopt — not just something you think is great — this session will give you the tools to do it.
Please register for this short course here: https://launchfayette.proximity.app/events/14-may-2026-product-market-fit-customer-discovery
Facilitated by David Conti
David Conti brings more than 20 years of experience in digital strategy, marketing, and technology. He has founded three startups in the home services sector and served as an intrapreneur inside major organizations, where he launched high-impact ventures across digital services and retail. His track record includes leading go-to-market strategies for new products and programs—ranging from rental subscriptions and e-waste trade-in programs to the international expansion of charter schools and higher-education campuses—as well as guiding due diligence for two successful exits.
Through these experiences, David has developed a passion for customer discovery and go-to-market strategy. He thrives on helping founders analyze their market, validate assumptions, achieve product-market fit, and design scalable launch strategies that create lasting traction.
David currently serves as the Director of Growth & Development for the Fayette County Chamber of Commerce.
