Event

How to Market to the Federal Government

19mar10:00 am12:00 pmHow to Market to the Federal GovernmentFacilitated by Kim Knight

Event Details

A Practical Short Course for Small Business Owners
The federal government is the largest purchaser of goods and services in the world — awarding hundreds of billions of dollars in contracts each year. Yet many small businesses struggle to break into the federal marketplace because they don’t understand how to effectively market themselves to agencies.

This short course is designed to change that. This training walks you through how to position your business, identify target agencies, and build meaningful relationships that lead to contracting opportunities.

In This Course, You’ll Learn:

  • How to research and identify your target agencies
  • How to create an effective capability statement
  • How to market beyond simply responding to solicitation notices
  • Practical outreach strategies that increase visibility

Whether you are new to government contracting or ready to refine your approach, this course will give you clarity, direction, and a structured business development framework you can immediately implement.

Please register for this event here: https://launchfayette.proximity.app/events/19-mar-2026-how-to-market-to-the-federal-government

This short course will be facilitated by Kim Knight

Kim Knight is business opportunity specialist with the US Small Business Administration where she helps small businesses navigate the federal contracting landscape. With experience in state, local and federal government, nonprofit and the electronic payments industry, Ms. Knight’s career spans more than 30 years across multiple disciplines to include marketing and communications, research, economic
development, nonprofit program management and government contracting.

Time

March 19, 2026 10:00 am - 12:00 pm(GMT+00:00)

Location

Launch Fayette at the Center of Innovation

Business incubator inspiring Fayette County’s students and entrepreneurs to learn and launch innovative ideas, from startup to success.

No person will be excluded from participation in Launch Fayette on the basis of race, color, religion, sex, national origin, age, disability or genetic information in any of its educational programs, employment practices, or other services and activities.

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