FREE EVENT!!!
Course Overview
"Intellectual Property is the oil of the 21st century." – Mark Getty
The brutal truth? Intellectual property accounts for roughly 90% of all business value. Yet most entrepreneurs are flying blind when protecting their most valuable assets.
Your patents. Your trademarks. Your copyrights. Your trade secrets. Your brand. Your designs. Your proprietary knowledge. This is your creative genius – the beating heart of your business. If you don't protect it, you're essentially putting a "steal me" sign on everything you've built. If you don't own it, you don't control it.
Just as oil powers our economy, IP ownership drives business success and economic development. For startups and growing companies – especially those seeking investment – intellectual property protection isn't just important, it's make-or-break. Investors don't fund businesses that can't prove they own what they're selling.
What you'll master in this intensive session:
The experience: Interactive presentations, strategic discussions, and hands-on work sessions where you'll apply concepts directly to your business. You'll leave with a comprehensive workbook, practical worksheets, and actionable tools you can implement immediately.
By day's end, you'll have: A bulletproof understanding of IP fundamentals and a toolkit to protect and weaponize your creative genius for maximum business impact.
Because in today's economy, ownership isn't optional—it's power.
About your facilitator
Attorney Dawn Owens Ross is a powerhouse patent and business attorney who transforms entrepreneurial dreams into protected, profitable realities. She doesn't just practice law—she architects business empires by safeguarding the innovations, brands, and creative works that drive exponential growth.
Her core belief is that true wealth creation starts with ownership. Attorney Ross helps visionary entrepreneurs secure the intellectual assets that become their competitive moats, investment magnets, and generational wealth builders.
As co-founder and managing partner of the Commercial Sector at Ross & Owens Ross Law, she's on a mission to democratize access to elite-level IP strategy. Her clients don't just survive—they dominate their markets because they own what matters most.
Beyond the courtroom, Attorney Ross shapes the next generation as an adjunct professor at Clayton State University and serves on the boards of the Motherhood Empowerment Project and Peace Harmony and Joy Alliance. She's also a driving force behind the upcoming inaugural Global IP Week Celebration and a dedicated Georgia Intellectual Property Association volunteer.
When she's not building legal fortresses around breakthrough innovations, you'll find Attorney Ross savoring life's richest moments—quality time with family, discovering extraordinary culinary experiences, empowering women to claim their full potential, designing transformative business education, and exploring the world's hidden gems.
Her superpower? Turning your "what if" into "watch me"—with bulletproof legal protection backing every bold move.
Business incubator inspiring Fayette County’s students and entrepreneurs to learn and launch innovative ideas, from startup to success.
No person will be excluded from participation in Launch Fayette on the basis of race, color, religion, sex, national origin, age, disability or genetic information in any of its educational programs, employment practices, or other services and activities.
