Join us July 27th & 28th, 2026 for the Small Business Marketing Workshop – a two-day, hands-on experience designed specifically for entrepreneurs and small business owners who are
Event Details
Join us July 27th & 28th, 2026 for the Small Business Marketing Workshop – a two-day, hands-on experience designed specifically for entrepreneurs and small business owners who are ready to take their marketing to the next level. You’ll learn how to connect with your ideal customers, build a brand that stands out, and create a clear, actionable marketing plan that actually drives growth.
This comprehensive workshop will cover essential topics that are practical, actionable, and geared toward driving business growth. By the end of the workshop, you’ll have both the foundational knowledge and the practical skills to implement a marketing strategy tailored to your unique needs and resources.
Over two focused days, you’ll gain practical tools, real-world insights, and expert guidance on topics including:
Understanding your market, customers, and competition
Defining your brand and crafting your mission statement
Developing your unique selling proposition (USP)
Building an effective marketing strategy and plan
Creating websites that convert visitors into customers
Mastering social media, paid digital, and content marketing
Leveraging traditional marketing to stay top of mind
All workshop materials, refreshments, and a catered lunch will be provided each day. Seats are limited.
Led by Test Pilot Creative’s founder, Chris Tschantz, an award-winning advertising professional who has helped brands of every size find their voice and connect with their audiences, this workshop also features guest presentations from other renowned marketing experts in digital, social, and traditional media. This is your chance to learn directly from top-tier professionals – all in a relaxed, collaborative environment designed to spark ideas and deliver results.
Business incubator inspiring Fayette County’s students and entrepreneurs to learn and launch innovative ideas, from startup to success.
No person will be excluded from participation in Launch Fayette on the basis of race, color, religion, sex, national origin, age, disability or genetic information in any of its educational programs, employment practices, or other services and activities.